Check the offer matches the ad
On the first screen, explain the service, geography and next step. Next, show the composition of the work, conditions, examples and answers to real objections. The "from" price needs a clear base scope. Examples of results must be confirmed; made-up numbers are no substitute for evidence.
Continue with: WordPress project briefs: define scope before choosing a theme.
Complete the mobile scenario
Open the page with the parameters of the advertising link, click on the phone and fill out the form. Check the keyboard, error messages, readability and speed. A contact button should not overlap fields or conditions. Agree on which data set the manager really needs for the first response.
Continue with: Website leads in SalesDrive: field mapping and acceptance.
Check the transmission of the request
The request must reach its owner with the page context and available attribution data. The conversion event should fire after the request is accepted. Specify a realistic response process and check non-business hours. An example of a combination of sites and advertising landing pages is in the "EuroLine and GateRoll" portfolio.
Continue with: Search ads: group keywords by customer intent.
EuroLine & GateRoll: websites, SEO and ads
Is it necessary to make a separate landing page?
No. The existing page of the service is suitable if it exactly corresponds to the request, is convenient on the phone and has a tested enquiry process.